ALTHORP

Branding

The Challenge. Take a 500 year old name and present it in a way that’s relevant today – to business’s, wealthy private clients and day visitors. Plus an important addition. Develop a Princess Diana strand to the identity to help keep her memory and her amazing work alive and thriving. Many visits to Althorp, plenty of listening and analysis of other historic/prestige brands enabled us to develop a clear brand strategy. Three distinct segments which had both overlapping and separate values. A clear brief and sensitive creativity (design, copywriting and photography) all combined to capture the new (yet very old) Althorp brand in a flexible set of guidelines. Althorp can now present itself to the world digitally and traditionally in a compelling, consistent and relevant way to its varied audiences.

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