Take the time to think…

In our need it now, on demand, instant everything world. Take the time to think… branding isn’t just about logos.

If you’re genuine about cultivating a brand – then you have to do the hard thinking at the start. These 2 questions will help you get the process under way. 

What is it that we stand for?

And what makes us stand out?

It could be in relation to a company or an individual product or service. The thing is, that what you finally come up with might be a small amount of words. Surely that cant be right? It can’t be worth anything unless there’s a big juicy ‘strategy document’. Well I would argue the opposite. Getting to the heart of what makes a company/product/service tick is a difficult task. And although you may have to do a lot of ground work – the answers should be short and easy to understand. 

In our experience clients have the answers - even though they don’t always realise. They just need to devote the time to the process and be asked the right questions.

Once you get it right it can be very powerful commercially. Because then you’ll know what kind of people you want to recruit, want kind of customers you want, how you should develop your product offer, what you should talk about on social media and how to present yourself to the world.

As a famous brand once said – good things come to those who wait. It pays to take the time getting the thinking right at the start.