NOTTINGHAM CITY COUNCIL
Brand Guidelines
Since we launched phase 1 of the identity guidelines people’s recognition of council services has increased from 46% to 73%. So council tax payers are much clearer on what their money is being spent on. With phase 2 we’ve adapted the guidelines to respond to: 1. Selling council services externally, 2. Partnering with more organisations. 3. Communicating on an ever changing range of issues in a more relevant way. There is a balance to be struck between rules and flexibility and that’s exactly what these guidelines deliver.
