NOTTINGHAM CITY COUNCIL

Brand Guidelines

Since we launched phase 1 of the identity guidelines people’s recognition of council services has increased from 46% to 73%. So council tax payers are much clearer on what their money is being spent on. With phase 2 we’ve adapted the guidelines to respond to: 1. Selling council services externally, 2. Partnering with more organisations. 3. Communicating on an ever changing range of issues in a more relevant way. There is a balance to be struck between rules and flexibility and that’s exactly what these guidelines deliver.

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