England & Wales Cricket Board
Stitch this!

A showcase of the ECB’s strategy to lay the foundations for the long term health of cricket.

As in many sports, it would be easy to just concentrate on headline-grabbing activities at international level. However, there are many drivers to long term development which need careful planning: growth in participation, expansion of coaching, volunteers and facilities, the return of cricket to schools and the building of long-term sponsorship.

As it says on the front cover – from playground to test arena. The brochure features a white fabric cover with embroidered ECB logo and foiled text. The thread sewn spine enabled us to produce the covers in advance and vary the page count leaf by leaf up until the last minute (as content was changing rapidly).

Exquisite design and expertly crafted production delivered a final piece which reflects the ECB’s brand strategy of inspiring passion in cricket for the long term good of the game.