Seaton Partners
Branding with soul
Seaton Partners have an international reputation for their expertise in Microsoft Dynamics 365. Clients with operations across the globe have the conflicts of; differing tax regimes, reporting mechanisms and styles, currency – as well as the obvious language differences. Applying the right level of thinking with Dynamics AX can save significant time and money by streamlining these elements to avoid duplication and give a consistency across the whole operation.
Seaton’s work really gets into the guts of what makes a big business function. Their clients deal directly with experts who have the autonomy to make decisions on the spot. It’s this combination of technical expertise and the candid, direct client relationship that makes Seaton’s service unique.
We developed a set of brand values which set the foundation for the brand guidelines which followed. It became clear that the human, warmer facet of Seaton was very important. This steered us away from the cold navy/grey/white soulless brand identities of their competitors which all try to focus solely on the technology.
Was it a success? Digital transformation consultancy is a crowded market and an effective brand identity can help you stand out for all the right reasons. Continued growth and a well aligned brand identity led to the acquisition of Seaton Partners by EY in August 2021.
Branding