Althorp
500 years new
The Challenge. Take a 500 year old name and present it in a way that’s relevant today – to businesses, wealthy private clients and day visitors.
Plus an important addition. Develop a Princess Diana strand to the identity to help keep her memory and her amazing work alive and thriving.
Many visits to Althorp, plenty of listening and analysis of other historic/prestige brands enabled us to develop a clear brand strategy. Three distinct segments which had both overlapping and separate values.
A clear brief and sensitive creativity (design, copywriting and photography) all combined to capture the new (yet very old) in a flexible set of brand guidelines. Althorp can now present itself to the world digitally and traditionally in a compelling, consistent and relevant way to its varied audiences.
Stately home branding, or any historic brand, demands an experienced, sensitive approach. The branding needs to allow careful evolution without tarnishing the revered history.
Branding