Nottingham City Council
Council branding delivers measurable success

Since we launched phase 1 of the brand identity guidelines, people’s recognition of council services has increased from 46% to 73%. So council tax payers are much clearer on what their money is being spent on.

With phase 2 we’ve adapted the brand guidelines to respond to: 1) Selling council services externally. 2) Partnering with more organisations. 3) Communicating on an ever changing range of issues in a more relevant way. With brand guidelines there’s a balance to be struck between rules and flexibility and that’s exactly what this comprehensive set of brand guidelines deliver.