Smith Cooper
Living by numbers
Smith Cooper are a firm of accountants with 6 offices across central England. Visiting all the offices it became clear that our brand strategy had to focus on presenting a single firm ethos. By getting to know the firm, we helped to establish and define its core values and produced a user-friendly set of brand, tonality and design guidelines.
Our research highlighted advice delivered with clarity and pragmatism.
With no photography or illustration to lead on we shifted the design focus towards colour and typography to reflect the firm’s approach, drive consistency and provide stand out in a crowded marked.
Branding